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Rubber hits the road

Rubber hits the road


NOTRE DAME, IN (September 27, 2012) -  Nothing beats a good idea.  Add a

strong focus on family and business sense, and you have success. That is the story of Tire Rack, the largest direct response tire and wheel company in the United States, located right here in South Bend.

 Matt Edmonds, Vice President of Marketing for Tire Rack shares the family secrets to success in the next "Practical Lessons in Success" business seminar at Holy Cross College.  On Wednesday, October 3 Edmonds discusses how, in changing times, maintaining strong roots and evolving your organization can lead to achievement.  Tire Rack is using the Internet to make a profit by providing quality products and services to the automotive market. 

 In just over 30-years Tire Rack has become an Internet and mail order success story in the tire business. They have achieved this through a strong family structure and dedication to serving customer needs.  That, combined with an innovative Internet presence, makes Tire Rack, according to NBC NEWS.COM a "...mail order giant..."                         

 Holy Cross College business seminars present real world business perspectives and success stories in an open, friendly, academic environment.  "Practical Lessons in $uccess" augments the academic experience, yet will contain valuable insights for any business executive in today's highly competitive business environment.  Members of the Michiana community are welcome to attend the presentations.


Description: Seminar logo $uccessAll programs are Wednesdays at 7:00 p.m. in Driscoll Auditorium on the campus of Holy Cross College.

Seminars are free and open to the public and will be followed by a reception on campus.                                                 


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 Holy Cross College is a Catholic, four-year, co-educational, liberal arts institution founded in 1966 by the Brothers of Holy Cross.  With a 13:1 faculty/student ratio, students find personal attention from professors who care about their success and development in mind, body, and spirit. The Four Pillars of the core curriculum include a professional internship, service to others, a global perspective experience, and a senior Capstone presentation which summarizes and synthesizes each student's learning. Located in Notre Dame, Indiana, Holy Cross College provides the best of both worlds: a close-knit, small college atmosphere with the resources and social opportunities of a large university.