Neva Longhofer ’24 comes to Holy Cross College from Overland Park, Kansas, and is a business major with a minor in both marketing and sports management.
“I wasn’t sure exactly what I wanted to do when I entered college. I knew that a business degree would be versatile, and I could find something I was passionate about in the business world. During freshman year, I became interested in marketing, but I also wanted to stay involved in sports after I graduated. My internship this summer with the Ban Collegiate Baseball League sealed the deal on sports marketing for me,” notes Longhofer. “After I graduate, I would like to work in sports marketing. I chose sports marketing specifically because it makes a connection between players and fans. In typical marketing, there is a lack of connection between a company and its consumers. With sports marketing, fans are passionate about their teams, and it is your job to maintain their loyalty to your brand which I think will be both challenging and exciting.”