Creator, Competitor, and Connector
From the outside, Jordyn Smith’s time at Holy Cross College looks like a highlight reel—Dean’s List honors, all-time assists leader for women’s basketball, a standout capstone presentation, and a dream opportunity at the University of Notre Dame’s Mendoza College of Business. But to understand her story is to see what lies beneath: a creative mind, a disciplined spirit, and a person who grew into her voice, her passions, and her future.
An Entrepreneur at Heart
Smith’s story starts early, with duct tape wallets, bookmarks, and handmade jewelry sold in middle school hallways. “I got in trouble for selling bookmarks in class,” she says with a smile. But that entrepreneurial spark ignited a real business in high school, shipping custom water bottles and designs around the world. “I learned how to manage customers, orders, and branding—it was a full operation,” she said.
That business mindset came with discipline. Even recovering from surgery didn’t slow her down. “I still had orders to fulfill. It taught me how to stay on task, even when things aren’t ideal.”
The Power of Holy Cross
Though she once imagined college far from home and in warmer weather, Holy Cross offered something unexpected: space to grow, and support when it mattered most.
“I thought I needed to go far to be independent,” Jordyn said. “But here, I had everything I needed—a close-knit community that allowed me to discover who I really am.”
Her freshman self wouldn’t recognize her now. “I was quiet, super focused on sports and school. I’ve grown so much—socially, creatively, and professionally. I’ve learned to loosen up, enjoy the moment, and still get things done.”
Creating Her Lane
Jordyn’s college career was defined by a unique blend of art, athletics, and ambition. She found mentors in teammates, professors, and professionals who helped open new doors. From a design role at Barry Media to social media management for Notre Dame women’s basketball, Jordyn found herself producing content for one of the top Division I programs in the country.
“Running their TikTok, being at practices, working media day—those were huge moments,” she said. “I filmed Olivia Miles returning to the court after injury, and that clip was reposted by OverTime. Being part of that team—even behind the scenes—was surreal.”
She did all this while balancing classes, practices, games, and part-time work as a nanny. “I like to stay busy,” she said, almost laughing. “But I don’t regret any of it.”
What Comes Next
Smith will begin Notre Dame’s brand-new M.S. in Digital Marketing program this fall. She plans to keep contributing creatively in athletics and marketing—ideally on a team where she feels connected to a larger mission.
“I love the feeling of being part of something bigger—of helping a group succeed behind the scenes,” she said. “Whether it’s digital marketing, social media, or storytelling, I just want to keep creating in community.”
And while her basketball playing days are done, her commitment to the sport lives on. She plans to coach, train young athletes, and stay close to the game. In the meantime? “I’m running a half marathon this weekend,” she said, already in motion.
Legacy of Leadership
As the College’s all-Time leader in assists and steals, Jordyn’s legacy is about more than stats. It’s about presence. Support. Reliability.
“I didn’t come in trying to break records. I just wanted to do what the team needed,” she said. “If people remember me as a good teammate—someone who showed up and helped us succeed—that means everything.”