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Marketing


Every product and service needs marketers

With a minor in marketing from Holy Cross, you can learn how to position your business’s product or service in the competitive marketplace. As a result, you can bring value to any company or organization, regardless of the industry.

Holy Cross College business majors interested in learning more about marketing—and adding a highly sought-after skill to their professional toolkit—can tailor an 18-credit marketing minor to their career goals.

Through courses ranging from Consumer Behavior to Graphic Design to Digital and Social Media Marketing, you’ll learn how to tell a brand story that resonates with your target audiences.

Marketing Minor Requirements

Core Curriculum Requirements

Department contact

Michael Hartmann, Ph.D.
Associate Professor